Backup website ensures communication during exceptional situations

When digital infrastructure fails or your website is undergoing maintenance, your company's communication must not be interrupted. A backup website is the solution that keeps your communication channels open and your customers informed when it's needed most.

Digital presence has become essential for nearly all businesses. Websites, online stores, and digital services are often the primary way to connect with customers, partners, and stakeholders. But what happens when digital infrastructure fails? Denial of Service attack, technical issues, or an unexpected crisis can disrupt your website and cut off a vital communication channel. In such crisis situations, a backup website ensures communication continues smoothly.

A backup website is an informational site built for emergency situations, hosted on a separate server, and designed to withstand high traffic spikes. It contains essential information, such as contact details, crisis communication updates, and possibly a limited selection of services. When the main website is unavailable, traffic is automatically redirected to the backup website, ensuring communication continues uninterrupted during exceptional circumstances.

The benefits of a backup site during and after crises

The importance of a backup website becomes especially evident in crisis situations, where fast and effective communication is critical. It serves as a reliable communication channel and helps minimize reputation damage. For example, in the event of a denial of service attack, a backup website enables the organization to inform customers about the situation and offers an alternative way to contact the company.

However, a backup website is not only a tool for crisis situations. It can also be utilized during planned maintenance or updates when the main website is temporarily unavailable. This minimizes downtime and ensures that customers and partners receive the necessary information without interruption.

A backup website as part of digital risk management

Creating a backup website is an investment in digital risk management. It is a proactive measure that helps prepare for unexpected situations and minimizes their negative impacts on business operations. In the digital world, this means it’s wise to prepare for the worst and ensure communication channels remain open even during a crisis.

The backup website offered by Hion can be tailored to meet the unique needs of an organization. It can be a simple informational channel or a more versatile service providing limited access to critical operations. Whatever your needs may be, Hion will help you build a backup website that ensures business continuity and smooth communication in any situation.