Design at Hion

What we believe in

Customer-centricity provides a competitive advantage

Our primary consideration is always the end-user. This customer-focused mindset is the starting point for all our work and delivers value to your organization.

Environmental responsibility is always part of our services

Environmental responsibility is part of our design and production process from the very beginning. We are able to offer our clients environmentally responsible digital services that meet their needs.

Collaboration guarantees a superior digital customer experience

By combining analytics and service design, we can continuously improve the customer experience. When we set metrics for the customer journey at an early stage, we can monitor how the journeys unfold and thus sustainably impact business growth.

Service design is key in developing digital services. By understanding our clients' business and their customers' needs, we create services that deliver sustainable growth.

How we do it

Understanding the fundamentals and needs

Everything starts with understanding the customer's strategy and the current state of the service. We begin by evaluating the current state of the online service from the perspectives of usability, accessibility, environmental responsibility, and analytics, and we define the role of the digital service in relation to strategic goals. We gather understanding of customers' motivations and needs through various research methods.

Clarifying the purpose of the digital service
Expert evaluation of usability
Climate impact audit
Customer research

Definition phase

In collaboration with the client, a data specialist, and a developer, we define the site's blueprint or concept, which is structured to support the ideal customer journey. This allows us to determine the technical needs and the right metrics to examine the realization of the customer journey.

Defining target groups
Target group based customer journeys
Information architecture
Service Blueprint

Testing with a prototype

Based on the concept, we design the service's user interfaces and build a testable prototype. We gather feedback on the prototype from end-users and improve it before development. The prototype serves as a requirements specification for the developers. During the implementation phase, we can still refine the user interfaces.

UX/UI design
Design system
Prototyping
Usability testing

Seamless continuous development with analytics

We continuously monitor the service's usability and customer experience using analytics. We identify areas for improvement on the site from the analytics and optimize user paths. We form hypotheses about the site's functionality based on the analytics and investigate them using, for example, A/B testing, surveys, and interviews.

Continuous development of the digital customer experience

Let's start with these

Service design

Investing in service design pays off, as listening to end-user needs increases customer satisfaction.

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Accessibility

The digital environment, just like the physical, should be accessible and inclusive of diverse users.

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Climate impact audit

Let’s explore the energy efficiency and crucial development points of your digital service.

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Current state analysis of your web service

We help you determine which stage of the lifecycle your site is in and which areas need improvement in terms of performance and user experience.

Why is our way of working profitable?

Well planned is half done

When design work and specifications are done carefully, and all parties have a strong understanding of the end-user’s role, development time is shortened by an average of 33%.

Minimizing hand-offs brings efficiency

Thanks to our comprehensive service portfolio, we can serve our customers holistically and solve their problems in a versatile manner, which enhances operational efficiency.